CUSTOMER & MARKET LEADERSHIP

"The king who earns the trust of his people rules without effort. The one who must enforce …"

"The merchant who knows his customer's true need — not just his stated wish — serves him be…"

"The king who treats all his subjects identically fails to serve any of them well. Know you…"

"The trader who knows what his customer values most closes more transactions than the one w…"

"The skilled negotiator achieves more than the powerful one. Wisdom in negotiation surpasse…"

"The merchant who prices only to the commodity misses the premium the customer gladly pays …"

"A kingdom's name, carried in the minds of traders and allies, reaches farther than its sol…"

"The merchant whose stall cannot be found by the traveller sells nothing, no matter how fin…"

"The kingdom that trades with the world is richer than one that hoards its wealth within it…"

"The merchant who disappears after the transaction loses the next one. The one who appears …"

"The alliance built on mutual benefit endures. The one built on convenience dissolves at th…"

"The trader who watches the roads knows which markets prosper before his competitors who on…"

"The proposal that speaks precisely to the reader's need wins over the one that speaks eloq…"

"The king's ministers who are difficult to reach are servants of their own convenience, not…"

"The kingdom that trades with the world is richer than one that hoards its wealth within it…"

"The merchant who sells the most expensive goods wins only once. The one who delivers the g…"

"The complaint that is handled well is a bond stronger than the original transaction.…"

"The king who relies on a single trade route is at the mercy of those who control it. Build…"

"The king who depletes his natural resources for today's gain leaves his successor a dimini…"

"The merchant who offers what his customer did not know to ask for wins a loyalty that pric…"